About me

Personal Details
Education & Experience
Research & Publications
Professional Activities
Personal Details



Shehbaz Ahmed possesses around 20 years of experience in teaching, training,
corporate communications and consultancy.
He is currently the Director of very prestigious business school, Namely Amjad Ali Khan
College of Business Administration under the aegis of Sultan-ul-uloom Education Society whose popular Engineering College is named as Muffakham Jah College of Engineering & Technology.He started his career as Finance Executive with a Multinational Company in Dubai,United Arab Emirates. His passion for teaching made him to venture into the realms of education.
Mr.Ahmed holds a postgraduate degree in Business Administration(MBA) from Osmania
University. His Research and Doctoral work(Ph.D.) is in the area of services marketing.
He has published articles in national and International journals. He had been a visiting professor to the leading business schools of the country – IIM(Ahmedabad), ICFAI Business School, Department of Business Management, Osmania University, Symbiosis,Asian Institute of Management Studies to name a few.He is on the Advisory board of leading institutions in Hyderabad, A.P. He is presently on the evaluation panel of Osmania University also.

He has made his foray into corporate consultancy and has conducted training programs for Shriram Group of companies, Brilliant Academy and first computers. His programs on Personality Development and Business Communication always go oversubscribed.

Education & Experience

Education : 
Ph.D., Business Management - Osmania University, 2008 
MBA., Marketing - Osmania University, 1993 
BSc - Life Sciences - Osmania University, 1991 
ISC - St.Georges Grammar School, 1988 
ICSE - St. Georges Grammar School, 1986

Academic Experience : 

February, 2000 - Present 

Director and Professor, Amjad Ali Khan College of Business Administration, Osmania University. 
Responsibilities : Administration, Teaching, Research, Program Development, Course upgrading, revamping, working on industry assignments and projects with students, conducting Executive Programmes for Practicing Managers. 

1995 - 2000 

Associate Professor, Amjad Ali Khan College of Business Administration, Osmania University.
Responsibilities : Teaching, Training and facilitating management students, consulting in areas of Marketing and Communication. 


Assistant Professor, Shadan Institute of Management Studies, Osmania University 
Responsibilities : Teaching, counseling and guiding MBA students. 


Financial Analyst, Image Financial Services, Dubai. 
Responsibilities : Analysis of financial portfolios of the firm, selling issues to NRIs, Manage Program budgets to contribute to the financial targets. 

Guest Faculty : IBS, Osmania University, Hyderabad Central University, IIPM, IPE to name a few.

Research & Publications
Research Interests : 
Consumer Behavior & Decision Making 
Brand Management & Strategy 
Marketing Research and Methodology 
Marketing Strategy 
Advertising and Sales Promotions 
Strategic Management

Selected Publications :

  • "Consumption Patterns and consumers preference for different varieties of Haleem in Hyderabad" for Osmania journal of management.
  • "Catalytic role of Marketing in the Two wheeler industry" in Economic Times .
  • "Culture paradox and the Indian ground reality" - Journal of Management, CBIT.
  • "Emerging role of technology in developing superior customer service", Journal of Management, Hyderabad Central University. 

Working Papers :

  • The effect of Price Drop and Promotional Activities on Customers.
  • Market Attractiveness and Cultural Affinity - An insightful Assessment pertaining to Indian Context.
  • Reference Groups Appeals to the consumers.
  • Customer Perception and their level of satisfaction : Relative Modelling
  • Mapping customer minds for formulating positioning strategies.
Professional Activities

Key Accomplishments :

  • Member, Academic Advisory Board, Hyderabad Central University
  • Managing Committee Member, Sister Nivedita College of Professional Studies.
  • Member, Exam Evaluation Committee, Osmania University
  • Devised an innovative method in teaching Basic Marketing for T.A. Pai Management Institute, Manipal.
  • Set up an Institute Industry Interface Cell at the college
  • Conducted Management Programs and workshops in areas of functional management, marketing management and customer relationship management (CRM)
  • Executed research in services marketing and creativity.
  • Started a personality development institute named School for Integrated Learning for Sultan-ul-Uloom Education Society
  • Instrumental in Enhancement of intake for the MBA College from 40 to 120 seats from AICTE.
  • Generated surplus revenue for the college of business administration by conducting Personality Development Programs for Students, practicing managers from corporates.
  • Organised job fairs at campus for providing employment opportunities to the student community.
  • Conducted workshop for Deputy General Managers of B.H.E.L. on creativity in problem solving.
  • As Panelist for State Level Woman IT Meet named ADHIYAYAN 2003 held at Andhra Mahila Sabha